Group Activities and Strategy

  • 1.631
    fuel stations in Greece

  • 323
    fuel stations abroad

  • 6
    countries of operation (Greece, Cyprus, Bulgaria, Serbia, Montenegro, Republic of North Macedonia)

  • 3
    refineries in Greece

Group Activities
and Strategy

The Group at a Glance

HELLENiQ ENERGY offers a wide range of low-carbon footprint energy products in Greece, and at the same time, through its activities in the wider region of Southeast Europe, it contributes to the energy transition of the countries in which it operates.

HELLENiQ ENERGY’s strategy includes maximising efficiency in its core production and commercial activities while developing a balanced energy portfolio, capitalizing on the opportunities provided by the energy transition. The company adopts ESG criteria in its business strategy and embraces innovation and transformation throughout the production chain. Operating across the entire energy value chain, the Group aims to be the driving force for a zero-carbon footprint future.

Headquartered in Athens (8A Chimarras, Maroussi), HELLENiQ ENERGY consists of 72 companies including the parent company, which is listed on the Athens and London Stock Exchanges. The status of its subsidiaries, their scope of activity, shareholding composition, ownership percentage, and other relevant information are presented in detail in its 2023 Annual Financial Report (p. 161-163).

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    HELLENiQ ENERGY’s strategy focuses on maximising performance in its core activities and developing a balanced energy portfolio, leveraging opportunities offered by the energy transition.

Financial Performance

  • € 12,803 mil.

    Turnover

  • € 1,237 mil.

    Adjusted EBITDA

  • €7.28 / share

    Share price (29.12.2023)

  • € 606 mil.

    Comparable net profits

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refineries in Greece with a total capacity of 342 kbpd, covering approximately

65% of the country’s total refining capacity

60% Greek Market share in the wholesale petroleum products sector

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countries of operation (Greece, Cyprus, Bulgaria, Serbia, Montenegro, Republic of North Macedonia)

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1,631 fuel stations in Greece and

323 
abroad

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99 MW total wind power capacity in operation in Greece

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47  PV
systems on EKO/bp fuel station roof tops

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256 MW total capacity of PV plants in operation in Greece and abroad

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319 electric vehicle charging infrastracture at EKO/bp fuel stations and points of interest

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marine areas in the initial stage of hydrocarbon exploration in Greece

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80% vertical integration of petrochemicals production in Greece with

>60% share of the greek market

Business Model

109 mil . v erified di r ect C O 2 1 H uman - € 3 6 2 mil. Social € 11 . 6 bil. > 7 5 0, 000 ben e ficiaries > 3 0, 000 1 jobs

The above information concern the Group.
1. Information on the Group’s Company headquartered in Greece.
* Active suppliers are defined as those suppliers who have had cooperation with the Group in the last three years.
** Production of electric energy and natural gas by affiliated/associated companies.

Group Activities

Refining and Supply

Refining remains HELLENiQ ENERGY’s main activity, carried out by its subsidiary HELLENIC PETROLEUM R.S.S.O.P.P. S.A. The Group operates three of the four refineries in Greece (Aspropyrgos, Elefsina, Thessaloniki), which account for approximately 65% of total refining nationally, maintaining the largest refining capacity in the country.

The three refineries have installed storage tanks for crude oil and petroleum products with a total capacity of 6.65 mil. m³.

Notably, the Group holds around 60% of the Greek market in the wholesale petroleum products sector.

HELLENiQ ENERGY’s comparative advantage over its domestic and international competitors lies in its ability to process intermediate products (Straight Run Atmospheric Residue – SRAR and Vacuum Gas Oil – VGO) and adjust mixture and crude processing levels based on economic developments and data, as well as geopolitical developments in the wider region.

This has enhanced the country’s energy security, while achieving high profitability compared to benchmark margins in all phases of the refining economic cycle.

In 2023, the major source countries of crude supply were Kazakhstan, Iraq, Libya, Saudi Arabia, and Egypt, collectively accounting for 79% of total crude supplies.

2023 Key Points

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    13%

    increase in product output
    (14.6 mil. MT)

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    8.1%

    increase in total sales of products
    (15.4 mil. MT)

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    19%

    increase in exports, which account for 54% of total sales

  • The product mix at the refineries consisted of 82% high value-added products, with the share of mazut reduced to 7%.
  • The percentage of intermediate products and raw materials handled between the three refineries exceeded 14% of the total feed, contributing to the optimisation of operations in the production, handling, and marketing sectors.
  • Successful completion of scheduled maintenance at the three refineries.

 

Fuels Marketing

In wholesale fuel marketing, sales are conducted by subsidiary HELLENIC PETROLEUM R.S.S.O.P.P. S.A. to petroleum products traders in Greece, including the Group’s subsidiary EKO S.A., as well as to specific special customers such as the Armed Forces. Any surplus production is exported. All refined products of the Group meet European standards (Euro VI). In retail marketing, HELLENiQ ENERGY holds a prominent position in Greece through its subsidiary EKO S.A. The Group’s leading position is evidenced by its extensive retail sales network consisting of 1,631 fuel stations bearing the EKO and bp brands, of which 220 are selfoperated. The Group is also a leader in the sales of LPG, industrial, aviation and marine fuels, and lubricants.

Abroad, HELLENiQ ENERGY holds an important position in fuels marketing in Southeast Europe, with a network of 323 fuel stations and subsidiaries in Cyprus, Bulgaria, Serbia, Montenegro, and the Republic of North Macedonia. In the Republic of North Macedonia, the network of fuel stations carries the OKTA brand, whereas in the other countries it carries the EKO brand.

Additionally, the Group has the most comprehensive fuel supply network with:

  • 16 fuel storage and distribution facilities
  • 23 aircraft refuelling stations at major airports
  • 2 LPG bottling plants, and
  • 1 lubricant production and packaging plant.

2023 Key Points

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    8.8%

    increase in sales of aviation fuel in Greece,
    due to increased tourist traffic
    compared to 2022

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    Leading position

    for EKO in aviation and marine fuels in Greece

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    Improvement

    in the market share of the EKO
    and bp brands in Greece

  • High share of differentiated motor fuels (98 & 100 octane gasolines, enhanced diesel) in the total sales at fuel stations.
  • Development and enrichment of the EKO Smile loyalty program and launch of the respective BPme program in Greece.
  • The Group’s local subsidiaries have a leading position in the markets of Cyprus and Montenegro, while in Bulgaria and Serbia they hold a smaller market share.
Petrochemicals

Petrochemical activities focus on the production and marketing of polypropylene, BOPP (Biaxially Oriented PolyPropylene Films), Cast films, and solvents, as well as the import and marketing of plastics and chemicals. HELLENiQ ENERGY, through its subsidiary DIAXON S.A., boasts the only vertically integrated production complex for petrochemicals in Greece, providing a significant competitive advantage.

DIAXON produces and sells a wide range of petrochemicals in Greece, with polypropylene and its derivatives being the main products. The vertical integration of production results in a market share exceeding 60% domestically, while exports account for 19% of the production.

The core activity of petrochemicals centers on the production chain of propylene products – polypropylene – BOPP/Cast highlighting the sector’s economic performance. The production of polypropylene utilizes Basell technology, one of the leading technologies worldwide.

The polypropylene production plant located in Thessaloniki is primarily supplied with propylene, which is produced at the Group’s refinery in Aspropyrgos.
Similarly, part of the polypropylene produced serves as raw material for the BOPP/Cast film production unit in Komotini.

2023 Key Points

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    66%

    of petrochemical product sales
    were exported to other countries

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    € 302 mil.

    in sales of petrochemicals
    (€43 mil. Adjusted EBITDA)

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    Market penetration

    of Cast Film and distribution
    of sustainable BORR
    film products

Power Generation and Natural Gas

In the electricity and natural gas sector, HELLENiQ ENERGY participates in the joint venture ELPEDISON BV (50% HELLENiQ ENERGY, 50% EDISON) and in DEPA MARKETING S.A. and DEPA INTERNATIONAL PROJECTS S.A. (35% HELLENiQ ENERGY, 65% HRADF).

ELPEDISON is one of the largest independent electricity producers in Greece, with a total installed capacity of 840 MW of combined cycle gas-fired power plants (420 MW in Thessaloniki and 420 MW in Thisvi, Viotia). It is also developing a new gas-fired combined cycle power plant in Thessaloniki, set to have a total capacity of 826 MW.

In the natural gas sector, it is also one of the largest independent private importers and suppliers of natural gas in Greece, with 2/3 of its total gas supplies coming from direct LNG imports. Through its retail store network, as well as electric vehicle charging points, HELLENiQ ENERGY has extended its energy services to the retail level, promoting Smart Home Energy Efficiency Solutions.

The company has also initiated activities aimed at providing Energy Efficiency Services on a broader scale, targeting industrial sites, large hotels, and office buildings.

DEPA MARKETING is the main importer of natural gas and supplies large consumers (electricity generators, industries, and natural gas supply companies) as well as medium and smaller consumers through the natural gas distribution company EPA Attiki. DEPA INTERNATIONAL PROJECTS includes all activities for the development, management, operation, and construction of crossborder gas transmission projects.

2023 Key Points

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    6.2%

    market share of ELPEDISON

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    826 MW

    total capacity of ELPEDISON’s new gas-fired
    combined cycle power plant in Thessaloniki,
    currently under development

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    € 19 mil.

    contribution of ELPEDISON
    to the Group’s profits
    (compared to €62 mil. in 2022)

  • The planned selling process of 100% of the share capital of DEPA MARKETING SA by HRADF, which was suspended since March 2021, was cancelled in October 2023 by HRADF. Its shareholders, HRADF and HELLENiQ ENERGY, are evaluating conditions in the domestic and international natural gas markets and considering alternative options for leveraging this asset.
Renewable Energy Sources

HELLENiQ ENERGY is fully active in the Renewable Energy Sources (RES) sector through its subsidiary HELLENiQ RENEWABLES S.A., founded in 2006. The Group’s portfolio includes operational projects with a total capacity of 356 MW in Greece and Cyprus, along with photovoltaic systems, wind farms, and electricity storage projects with a total capacity of over 4.2 GW, which are at various stages of development.

The Group’s priority is to develop a significant RES portfolio, diversifying its energy profile and contributing to greenhouse gas emissions offset. The interim targets for the Group’s energy transformation include achieving an installed capacity of 1 GW by 2025, followed by an ambitious target of over 2 GW by 2030.

The main projects in operation are:

  • 1 PV park of 204 MW capacity in Kozani,
  • wind farms with a total capacity of 99 MW in Mani, Evia, and Messinia,
  • PV power plant complexes with a total capacity of 16 MW in Viotia,
  • 8 PV stations at various Group facilities, including 3 refineries, with a total nominal capacity of 21MW,
  • 2 PV plants with a total capacity of 15 MW in Cyprus,
  • 47 PV systems on EKO/ bp fuel station rooftops, and
  • 5 PV systems in the Republic of North Macedonia with a total capacity of 440 kW.

The portfolio of projects in operation is estimated to have produced around 658 GWh of energy in 2023, with an annual benefit in terms of carbon dioxide emissions reduction of over 350,000 tons per year.

2023 Key Points

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    211 MW

    in development in Romania,
    following a binding agreement
    with MYTILINEOS for the construction
    and acquisition of a portfolio of 4 PV parks

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    180 MW

    in development in Kozani,
    following a binding agreement
    with LIGHTSOURCE RENEWABLE ENERGY GREECE HOLDINGS (UK) LIMITED
    for the acquisition of a portfolio of PV parks

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    3 energy storage systems

    with a total capacity of 100 MW and a guaranteed (usable) capacity of 200 MWh were included in the eligible projects, following the Group’s participation in the Competitive Bidding Process for the granting of Investment/Operating Aid to Electric Energy Storage Systems (EESS)

  • Signing of a binding agreement for the acquisition of a PV portfolio, with a total capacity of 26 MW in Cyprus.
  • Conclusion of the terms of cooperation and establishment of the steering committee for the implementation of offshore wind farm projects in Greece in a 50-50% partnership with RWE Renewables GmbH.
  • Expansion of the net-zero energy network program (zero emissions in energy consumption) through the installation of PV systems on the rooftops of selfoperated fuel stations in Greece.
Electromobility

HELLENiQ ENERGY, through ElpeFuture, is actively engaged in electromobility, operating as a Provider of Electromobility Services (PES), a Charging Infrastructure Operator (CIO), but also as a Transaction Processing Entity (TPE).
Its objective is to strengthen its market presence and further expand its charging network at fuel stations with fast and ultra-fast chargers, as well as at points of interest by creating simple charging hubs.

At the same time, the company has already entered into partnerships with other companies (B2B) for charging corporate fleets and aims to expand its network further by establishing additional partnerships.

It has:

  • 70 speed chargers with a power of 50 to 120 kW at Group fuel stations (EKO & bp), on motorways and in urban areas;
  • 249 charging facilities in parking lots with a power of 22 kW; and
  • ElpeFuture ChargenGo, the electromobility management platform and smartphone app.

2023 Key Points

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    244 new charging points

    at KALYPSO (EKO & bp) stations in Greece
    and other points of interest

Technical Studies

The Group provides technical (engineering) and consulting services in the energy sector across Southeast Europe through its subsidiary, ASPROFOS, which operates in compliance with internationally recognized standards and practices and is certified according to ISO 9001, ELOT 1429, ISO 14001 and ISO 45001.

2023 Key Points

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    > 150 projects

    for clients outside the Group and within the Group,
    in Greece and abroad

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    € 11.3 mil.

    turnover of ASPROFOS

Exploration and Production of Hydrocarbons

HELLENiQ ENERGY, through its subsidiary HELLENiQ UPSTREAM S.A., is actively involved in the exploration and production of hydrocarbons in selected areas in Greece. These activities are conducted independently or in partnership with international companies in the sector, taking into consideration both domestic and international market conditions.

Hydrocarbon potential assessments are carried out using geophysical surveys, ensuring strict adherence to environmental protection measures and full respect for local community activities. The Group primarily focuses its operations within Greece and promotes strategic partnerships with international industry players.

The specific areas of operation in Greece are:

  • the marine area 10 (Block 10) at Kyparissia Gulf in the Ionian Sea (HELLENiQ UPSTREAM KYPARISSIA GULF 100%, Operator)
  • the Ionian marine area in West Greece (HELLENiQ UPSTREAM IONIAN 100%, Operator)
  • the marine exploration area at the Thracian Sea in the North Aegean (HELLENiQ UPSTREAM THRACIAN SEA 25% in joint venture with Calfrac Well Services Ltd. 75%)
  • the marine area 2 (Block 2) west of Corfu (HELLENiQ UPSTREAM WEST CORFU 25% in a business partnership with Energean Hellas 75% (Operator), and
  • the two marine areas west and southwest of Crete (ExxonMobil – Operator 70%, HELLENiQ UPSTREAM WEST AND SOUTHWEST OF CRETE 30%).

2023 Key Points

  •  In Block 10 of the Kyparissia Gulf area, the processing of the two-dimensional geophysical surveys (2D) of a length of 1,200 km was completed in January 2023. On January 6, the acquisition of the three-dimensional seismic surveys (3D) covering an area of 2,450 km² was also completed. The project successfully concluded with zero environmental footprint and with respect to the local communities, taking all the necessary protection measures required by national and European legislation that constitute good industry practice. By June 2024, the processing and interpretation of the new geophysical data will have been finalised.
  • In the Ionian Block, the processing of two-dimensional geophysical surveys (2D) of 1,600 km in length was completed in January 2023. Also, on December 12, 2022, the acquisition of three-dimensional seismic surveys (3D) covering an area of 1,150 km² was completed as well. By June 2024, the processing and interpretation of the new geophysical data is expected to be finalised.
  • In November 2022, the survey of 3D seismic data covering an area of 2,212 km² was completed in the marine area Block 2 of the Ionian Sea, west of Corfu. Energean Hellas Ltd., operating with a 75% stake, and HELLENiQ UPSTREAM WEST CRETE, holding a 25% share in the Lease Agreement, conducted this  significant geophysical effort. Subsequently, the processing of these seismic data reached completion by January 2024, marking a crucial step forward in the exploration and development activities in this region.
  • In the marine areas of West Crete and Southwest Crete, the initial exploration phase of concessions is underway. Following the withdrawal of TotalEnergies from the Lease Agreement and the relevant consents from the Ministry of the Environment and Energy and HEREMA, the final business partnership was formed as ExxonMobil Exploration & Production Greece (Crete) B.V. (70%, Operator) and HELPE WEST CRETE / HELPE SOUTHWEST CRETE (30%). In addition, in February 2023, the Multi-client two-dimensional (2D) seismic surveys covering 12,278 km of the area were successfully completed.
  • Finally, the processing of the data (2D) in the marine areas of West Crete and Southwest Crete, where ExxonMobil Exploration & Production Greece (Crete) B.V. is the Operator with a share of 70% and HELLENiQ UPSTREAM WEST CRETE / HELLENiQ UPSTREAM SOUTHWEST CRETE with a share of 30%, is ongoing and is expected to be finalized in early 2024, followed by their subsequent interpretation.

Ηelleniq Εnergy | Έρευνα και Παραγωγή Υδρογονανθράκων

Group Strategy

HELLENiQ ENERGY plays a pivotal role in advancing the energy transition across Southeast Europe by optimizing its core operations and expanding into a diversified energy portfolio.
Amidst the dynamic landscape of the energy sector, the Group is adapting and transforming itself in order to continue to be a leader in the energy market. A primary objective is to reduce its carbon footprint through a gradual shift towards renewable and alternative energy sources and environmentally sustainable fuels.

According to its “Vision 2025” strategic plan, HELLENiQ ENERGY’s growth strategy for the future is based on three key pillars, which are supported by horizontal initiatives, aiming at the development and diversification of its business portfolio, increasing profitability and delivering substantial value to its shareholders.

Strategic Pillars

1. Strengthen and decarbonisation of downstream business:
Evolve refining and petrochemicals through decarbonization and operational excellence, expand the international market reach and focus marketing efforts on customer needs, utilizing digital technologies.

2. Expand downstream value chain to adjacent areas:
Establish a significant presence in biofuels, enhance mobility offerings through e-mobility services and explore opportunities in the hydrogen economy, recycling and synthetic fuels.

3. Diversify and scale up into green energy:
Grow and integrate renewables & storage solutions into our portfolio, increase geographical diversification, further develop energy management and trading capabilities and improve the effectiveness of our utility position.

Operating Model and Governance

The horizontal initiatives encompass a range of actions with the aim of attaining diverse objectives. These include the expansion of digital transformation, the increased focus on operational excellence, the implementation of re-organization and the investment in human capital, the integration of best practices in risk management into the business model, and the redefinition of the ESG strategy. The objective is to reduce our greenhouse gas (GHG) footprint by 30% by 2030, complemented by an additional 20% emissions reduction through the expansion of the renewable energy sources (RES) portfolio and the commitment to achieve net zero emissions by 2050.

An equally important point is the gradual realistic shift in the hitherto one-sided view of the energy sector, with previously regarded petroleum products as part of the solution and need to contribute in a more meaningful way to the energy transition. This perspective underscores the integration of environmental, social, and corporate governance considerations into a unified Sustainability Strategy.

Strategic Pillars

Our three pillar strategy is supported by a constantly improving operating model and governance

Digital Transformation

The Horizon Program represents a pivotal component of HELLENiQ ENERGY’s Digital Transformation initiative, implemented with notable success and contributing to the wider transformation program. This program has revolutionized work processes, contributing to the improvement of corporate performance and extending the Group’s presence in new areas of business activity. In addition, it contributes  with significant benefits in the area of safety and more effective risk management, as well as in drastically reducing the environmental footprint and creating a culture of innovation.

The Horizon Program leverages digital technologies and introduces best practices through a range of actions and projects across 4 key pillars:

HORIZON Program Functional Pillars

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    Digital Refining

    Transformation of refineries into cooperative, fully connected, and digitised refineries.

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    Digital Retail

    Digitising operations by creating the fuel stations of the future for personalised customer experience.

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    Digital Enterprise Operations

    Leveraging modern business applications through automated techniques and introduction of innovative technologies.

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    Digital Core

    Modernising the central enterprise resource planning (ERP) system by leveraging innovative technologies.

2023 was a year of significant progress for the Horizon Program. A multitude of digital actions were implemented in the refineries, including supply chain optimisation projects, introduction of a digital Mass Balance platform, expansion of the energy consumption monitoring and management system, digitalisation of safety procedures for field use, evolution of mechanisms for utilizing crude oil types using machine learning models.

Furthermore, digital solutions were applied in planning and managing large-scale maintenance projects (Shutdown Turnaround Optimisation), preventive maintenance strategies, planning, and life-cycle management of material and technical resources. Real-time simulation and optimisation processes were also developed for operational parameters in crucial refinery units.

Regarding corporate operations, Marketing, and its Digital Core, automation and data analysis models have been applied to save time, minimise the risk of human error and at the same time enhance productivity and the way organisational units operate. The migration of centralised enterprise resource planning systems (SAP ERP) to a single, updated system with advanced capabilities (S4HANA) has been initiated, while the introduction of a strategic portfolio, financial flows, and cash management platform is currently underway. In addition, the Loyalty System for Retail Marketing in Greece and abroad is continuously evolving, while the new Human Resources system, the Group’s Procurement digitalisation project and the Digital Academy, which offers training and personal development opportunities for all Group employees  on current and innovative issues, have been successfully implemented.

Additionally, HELLENiQ ENERGY was selected as one of the first 500 companies worldwide to participate in an Early Access Program for introducing artificial intelligence tools in the digital workplace, offering new productivity opportunities (Productivity GenAI).

The Digital Transformation program was launched four years ago, with total investments amounting to €50 mil. and yielding tangible financial results. In particular, the cumulative economic benefit has already exceeded €60 mil. and is estimated to reach €160 mil. by the end of 2025, while on an annual basis the estimated benefit from 2025 onwards is expected to exceed €50 mil.

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    >100

    digital initiatives

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    >500

    people engaged across the organization

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    >1,500

    training hours

Many new initiatives/projects are already planned for 2024, aiming to further drive the Group’s transformation and contribute to safety, competitiveness, adoption of best practices and the simplification and harmonisation of operations, improving employee work experience and enhancing service to customers and partners. Tellingly, in 2024 the following are expected:

  • Digitalisation of the communication and consumer service channel through the e-EKO program.
  • Expansion of digital solutions in all Group activities (including RES and e-Mobility).
  • Leverage on new technological trends and their integration.
  • Development of centralised strategic management data for use in holistic solutions.